Comparison should make decisions easier.
Fantastic Comparison Site is designed around clarity, useful context and transparent commercial relationships.
What we want to do
Our aim is to help people compare products and services without burying the important details. Price matters, but so do contract terms, exclusions, eligibility, service levels and the cost of getting a decision wrong.
Our editorial approach
Every comparison should explain what is included, what is not included and which criteria affect the order of results. Sponsored or affiliate relationships should be labelled clearly rather than disguised as independent editorial judgement.
Market coverage
Where a comparison does not include the whole market, the page should say so. Users should never be left with the impression that every available provider has been assessed when that is not the case.